Video: Crafted at BMW

M stands for Motorsports, BMW’s historical passion. To emphasize the uniqueness of their M products, BMW releases a new video showcasing the M heritage.
BMW M, also known as M-Technik or just “M” (for Motorsport) was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW’s vehicles portfolio with specially modified higher trim models, for which they are now most known for to the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW’s private facility at the Nürburgring racing circuit in Germany.

Take a look at the rebirth of an icon and see why M is the most powerful letter.

BMW 328 Hommage – The Official Making-Of Video

BMW and director Philip Hodges take us behind the scene of the new BMW 328 Hommage. Centered around BMW Design and Christopher Wilson’s photoshoot, this glimpse into the makings of a great photo is not to be missed.
This year, the original BMW 328 celebrates its 75th birthday and at the Concorso d’Eleganza Villa d’Este, BMW showcased this new two-seater anniversary model. The 328 Hoomage pays tribute to one of the most successful and best-looking car of the 1930s, the original 328.
With the new 328 Hommage, BMW also showcases some of the technology and materials that we will see in future production vehicles. The major parts of the exterior and interior of the BMW 328 Hommage are made of carbon fibre reinforced plastic (CFRP), a lightweight material that was used in the series production of CFRP roofs and structural components for the BMW M6 as well as CFRP roofs for the BMW M3.

Video: BMW 1 Series M vs. Audi TT RS on track

The folks from Motor Sport Magazine took the time to pit the BMW 1 Series M Coupe against its counterpart from the Audi lineup: the TT RS.

Audi TT RS features under the hood a 2.5 liter turbocharged direct-fuel-injected inline-5 engine coupled also to a 6-speed manual transmission. The engine produces 340 horsepower and 332lb-ft of torque at 1,600-5,300 rpm (250 kW/ 450 Nm).

In the other corner we have the new 2011 BMW 1 Series M Coupe powered by the N4 twin-turbocharged 3.0-liter I-6 engine. For the 1M, the turbocharger, exhaust system, and ECU have been revised to produce 335 horsepower and 332 pound-feet of torque, though up to 369 pound-feet are available temporarily in overboost mode.

With 5 horsepower more than the 1M, it’s the TT RS faster on track? Let’s have a look.